The Education Network for Waltham Forest
Supported by Waltham Forest

9. Marketing

Early Years Foundation Stage

Effective marketing is key to any successful business. It is vital that you explore the different avenues for marketing materials that can be use when setting up your new out of school provision.

It is important to ensure that you maximise all opportunities for promoting your new club, and a key element to this is the Waltham Forest Directory (formerly the Children and Young People's Directory).

The Waltham Forest Directory is the borough's front facing website and is the one-stop shop for all information, advice and support services for all families across the borough. It contains a full listing of all Ofsted registered childcare providers. The Directory is accessed by thousands of families every month in Waltham Forest and it is free of charge to advertise.

The Provider Updates self-service system on the Directory is the easiest way to maintain all of your information. Once you are registered you can update all information that is being advertised regarding your setting whenever you like including current vacancies.

To register for Provider Updates simply log-in to The Hub in order to download below the 'Guide - How do I register on the CYPD.pdf', then follow the instructions in the guide.

If you require any further support please email or call 020 8496 1725.


1. Establish the need2. Determine the business structure3. Identify sources of funding4. Premises5. Registration with Ofsted6. Staffing and Employment7. Materials and Resources8. Policies and Procedures9. Marketing and Promotion


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Last updated: 
Thursday, 8 December, 2016
Last updated: 8 December 2016 by Barry Fong